Altus - Be Fit, Look Fit™ has recently signed a long-term licensing and partnership agreement with Cathe Friedrich, the leading innovator of the home exercise video industry. As part of this integrated brand initiative with Cathe, Altus introduces a line of "Fitness by Cathe" home exercise products and accessories specifically targeted for females.

Cathe videos and TV programming are geared toward fitness enthusiasts; she is a mentor to fitness instructors worldwide. Cathe is considered to be the best fitness instructor on video and appears on Discovery Channels FitTV two to three times daily providing fitness and exercise content for her loyal following, estimated at over 20 million.

Cathe is praised for her unique style, choreography, and power moves. She founded Step ‘N’ Motion Videos in 1989 with the purpose of providing fitness videos for the home exerciser. Cathes website, www.cathe.com, currently gets over 6 million hits monthly. She has sold over a million Cathe fitness videos since 2003, and with a portfolio of over 80 videos—one of the largest content libraries in the fitness industry—Cathe is undeniably a major force in female fitness.

The new Cathe brand asset is based on the Altus Athletic brand ethos of Be Fit, Look Fit. Cathe represents to her core and loyal following the same basic principles: fitness, strength, dedication, individuality, and hard work precede success—which collectively define the Altus brand. Cathe represents the same core values of the Altus brand that is based on healthy, active lifestyles.

Cathe is The Face of Female Fitness.